Advertising and branding are important to many different industries and businesses. If you are looking for an eye-catching way to attract customers, display your team or company logo, or promote products and sales, floor graphics are a fun new way to create a temporary or long-lasting advertising space. The following three ways to use floor graphics show just how versatile and exciting this new form of advertising can be for your organization.
1. Basketball Courts and Gyms
Sports organizations often go hand-in-hand with the need for fundraising and bringing in revenue. Creating an eye-catching logo in the middle of your sports court is an important part of branding your team’s name, as well as giving sponsors a space to advertise. A graphic floor decal can be used to put the team’s logo in the center of the court, and display the team’s colors with style and pride. For displaying organizations the team is affiliated with, many teams choose to use these graphic floor decals to pay tribute to affiliated groups. Finally, getting sponsors to contribute funds to your sports team often comes with offering them an advertising space at the game. Floor decal graphics give them a unique way to display their company information for a season, or for a longer period of time.
2. Product Advertisement
No matter what industry you are in, product advertisement is often the key to making money and promoting your goods and services. Floor graphics can be used to create a bold and exciting graphic that can be adhered to the floor of your warehouse, shopping center, and even on the asphalt or cement surrounding the building. Many companies have used these graphics to feature new products in a bright and bold way. Images or facts about the new products can be displayed in an info-graphic or advertisement that promotes the purchase and use of your exciting new goods.
You may also choose to use these unique advertising graphics to feature top selling items or suggest items that go well in their use together. When your customers walk into your facility and see these large and appealing product advertisements beneath their feet, they may be more likely to check out the best sellers, or buy accompanying products to go with those they already plan on purchasing. One of the most exciting things about these floor decals is that they come in both short-term and long-term options, meaning you can do a short product advertisement, or a much more permanent one.
3. Retail Sales and Promotions
In the realm of retail sales and company promotions, there are some pretty cool new things happening with graphic design. From exciting and appealing logos, to bright eye-catching pictures and slogans, marketers are finding the best ways to reach you target audience through images. By putting your amazing graphic designs into the medium of floor decals, you will have a revolutionary new way to promote your revolutionary new products, retail sales promotions, and other company information.
In the retailing industry, many businesses are using these floor graphics to advertise seasonal sales promotions and in-store discounts. Retailers may also appeal to their vendors about taking special advertising measures on particular products. Retail products often need the right advertising medium to get them into the hand of the consumers who need them most. With an eye-grabbing, bright, and bold floor display with your graphic, product, or logo front and center, you will be one step closer to reaching your customers.
No matter your advertising or branding needs, using floor graphics is a great new way to promote the things you are passionate about. Using this exciting new advertising medium may be more versatile than you think. The floor decals can be adhered to wood, concrete, and asphalt, and may be created in either a long-term or temporary medium.
As anyone in business knows, success is a mixture of quality products and good advertising. No matter how great your services or merchandise, your business can never reach its full potential if it is not marketed to the right demographics. Using custom signs as part of a strategic marketing plan can really help set you apart from your competition and let your business thrive.
Signs can generally be categorized as either for outdoor or indoor use. Outdoor signs are employed to entice customers to enter your business by promoting products, services, brands, sales events, or prices. Indoor signs are usually intended to engage and guide customers when they are already in your shop, store, or office. Essentially, effective signs are just good communicators, and they can send any message you want. When used thoughtfully and tailored to your business needs, custom signs can help you increase profitability by bringing in new business and highlighting the best aspects of your brand and products.
Customized displays are used in absolutely every type of business out there. In retail stores, for example, signs are often called invisible salesmen, because they can generate a lot of sales entirely on their own. And restaurants find custom signs very helpful; sign panels, window signs, and dimensional letters all bring attention to an eatery’s name and location. Window posters can also be used to promote new menu items or special deals. Once a restaurant has enticed customers to enter, digital signs and menu boards are perfect for displaying the menu, costs, and the day’s specials.
It is clear that signs are beneficial for attracting and retaining customers. If you have decided to try custom signs, it is well worth the time investment to sit down and really think about the best aspects of your business. What do you want to highlight? What are your top priorities? For example, if due to your location your storefront looks the same as all your neighbors, you may want to use signs to show potential clients how your shop is special. Incorporating design elements from your business’ décor into the displays also helps to promote brand awareness and create continuity. This makes your business identifiable not only by its name, but by its associated colors and images. Doing this in a strategic manner will help you distinguish yourself from the rest of the herd and attract new customers.
Often, getting customers through your front doors can win the battle for you. If you back this up with more customized signage and great service, however, you have a chance to gain a loyal repeat customer. Create displays that guide your patrons intuitively through your establishment, and make sure that you have staff members on hand to answer questions. Having the right mix of staff and signs can create the perfect atmosphere for shoppers; the signs provide basic information, but a person is available for assistance if necessary. This will make your customers feel welcome, not smothered.
Once you have a rough idea of what kind of custom signs you need for your business, there are a few things you should consider before committing to a sign printing company. First, it is always a good idea to ask others for recommendations. Then, take a look at the company’s website to determine if it fits your needs. Does it have the ability to truly customize signs to meet the unique needs of its clients? How long has it been in business? Can it create custom sign fixtures out of a variety of materials? Can it produce complex pieces? Using questions like these can be very helpful in narrowing down to your final choice.
The most important thing to remember about custom signs is that you can design them in any way you want. If you are a business owner, your establishment is your baby. You created it from the ground up, and you are in the best position to decide how it should be advertised. Be creative, and have fun with the process—use your custom displays as a way to tell the world all the things you love about your business.
The world of advertising continues to evolve and change as society and technology grows. One piece of the advertising market that has remained is the use of vehicles for advertisements and promotions. A vehicle wrap is a great way to attract attention to your business. Whether you run a repair business, at home senior home care, catering and food delivery or even a flower shop, a vehicle wrap can be very beneficial to your business.
Before you begin to design your vehicle wrap, it is important to know that are several different methods available for applying the advertisement to your vehicle. Painting the design on a vehicle is an option, but it is important to keep in mind that this process can be costly and time consuming. Some companies may want to sand and prime your vehicle before the advertising can be painted on. Paint is also less likely to withstand the elements and might cost more in repairs as the years go on.
A vinyl wrap however, can be attached quickly and will most likely remain in good condition for five to seven years. The vinyl wrap can also include higher quality graphics and even digital images. The wraps can be installed in as little as two or three days and can be removed just as easily as they were applied. All this being said, here are three ways to make your vehicle wrap stand out and become the talk of the town.
One unique way to help your wrap catch the eyes passersby is to use the technique of a drop shadow. This can be used to highlight a company name of the logo. This is especially helpful when there are many colors on the vehicle wrap especially ones that clash such as purple and blue. By adding a drop shadow behind the letters or just outlining them in black, anyone driving or walking past your vehicle will pick up the darker letters against the other colors.
Another way to make your vehicle wrap standout is to use a contrasting palette of colors. Colors such as red and orange can clash and make reading texts or images difficult for the human eye. A way around this is to use contrasting colors such as using blue on white, black on yellow or black on purple. These and many other color combinations are pleasing to the eye and will make any text more legible, clear and easy to read.
A third way to make your wrap special is to use a very unique image that people driving by or walking by will remember in an instant. This can mean pairing two very unlike things together, or creating a witty catch phrase that perhaps rhymes and will be easy to recall. If you do have bright colors and text, it is important to remember to keep your designs and images simple. If you overcrowd your wrap, it will be too distracting and messy for anyone to look at, nevertheless remember it.
To make your vehicle wrap standout you need not go overboard on miniscule details and many vibrant images. All it takes is the right color combination, bold lettering and a smart tagline or image to make your company vehicle a powerful mechanism for marketing your business and making it memorable for anyone who witnesses it.
In today’s world of smartphones, tablets, laptops and other personal devices, the eye appeal of a company has never been more important. When using mobile marketing, it is important to consider several different factors when creating your visual brand.
A key component of visual brand it is exactly what it sounds like, the visual! Businesses with an online presence, flyers, posters, business cards or vehicles need to focus on drawing the eyes of the customer to their logo. The more unique and creative this logo is, the more likely a potential customer will be to remember it and even research it online. To create a logo that will bring in clients, it is beneficial for companies to use the skills of graphic designers. These people are skilled and talented in creating color and lines that blend together to make a logo pop, and it well worth the investment of time and money to have a designer build it for the company.
Another step to take in building your visual brand is to remember to be consistent and repetitive. With the high amount of information being taken in and processed each day by people in our society, it is critical to understand how repeating the same picture, tagline or a piece of data, will be the reason clients return to your business. These images and phrases need to be a part of every website, business card or poster that is related to your company and the products or services you offer.
In utilizing the power of mobile marketing, remember to use all forms of media to attract clients and keep them engaged and informed. An attractive logo is one way to reel in your customers, but if you want them to stay involved and become a part of your business, a variety of media will help you do so. Interactive games or videos are a powerful marketing tool to help clients understand what you can do for them. Consumers spend a lot of time of their personal devices and cell phones, which means that your videos, websites, images or even games can be linked to all of those accessible forms of technology.
Remember also, to keep updating your website or information. You will get more hits from search engines if your content is fresh and changing when your business does. Customers like to see that the business they are seeking out is staying up to date as well. This means you can even send out email newsletters to update clients about changes, or even ask their opinion about potential updates. Text messages are another powerful tool of mobile marketing. Customers can choose to be put on a list that sends out updates on sales or inspirational ideas to improve their own lives.
Finally, remember to be professional in all aspects of your business. Your visual brand can be enticing and exciting for customers, but if you have spelling errors or grammatical mistakes, it very well may drive your audience away. Proofreading is essential, as well as making sure your images are clean and simple to read. Customers will continue to be draw to your website if they connect with your content and be intrigued as to what it will do for them. Even your appearance in photos, videos and advertisements can turn a potential customer into a lifelong fan.
The power of mobile marketing truly lies in the hands of the companies that choose to use it. Remembering to keep your visual brand unique but clean and using the tools of technology to reach clients is a sure fire way to keep customers coming back for more and more.
Custom retail displays can really make your retail business. This is because they can be made to fit your needs, to fit your space, and even to show off some of your best items. Not every item can fit on every shelf or other display, and sometimes you will want to find the perfect way to present your stock to your customers. Some business will benefit by having displays that fit a theme or specific shape and size for the design aesthetic of the space. By finding a custom display you can do all of that and still ensure that the shelving unit fits in with the rest of your retail space.
They Can Fit Your Needs
The best thing about custom retail displays is that they are custom. You can find or design ones that fit any and all of your needs and still have all of your shelving match within your retail space. Whether you are outfitting a new store or just upgrading your fixtures, having custom displays can really spruce up your space while giving you the right presentations for all of your stock. The needs of your business will be different than those of other spaces and by finding custom fixtures to meet those needs you can really set yourself apart from the competition. Companies that make custom displays can be found with an internet search and many will have examples of what they can do pictured on their websites.
They Can Fit Your Space
Just about any store that you go into will have a different set up and different items on display. Those displays either fit with the space and blend in to highlight the items, or they stick out because they clash with the aesthetic of the store or are just the wrong size. When customers come into your retail location they will usually not want to see your displays and the better that your fixtures match the design of your space, the less they will be noticed. With custom retail displays you can find the right size, color, and style of fixtures to highlight your items and not be in the way.
They Can Show off Your Items
If your business is known for unique items then you will want custom retail displays to show them off. By having your fixtures customized you can make sure that they are the right size and shape to highlight your key items, and you won’t have to shop all over to find the right ones. If your items tend to be too big or too small for standard retail shelving then you will either end up with the wrong size or having to do more research. When you find a company to build your displays custom, you can tell them how many shelves, hooks, bins, or other fixtures to include and with what dimensions. This gives you a better display for less work on your part.
Custom retail displays can enhance your business through highlighting the unique aesthetic that you want for your space and by showing off your stock in the best way possible. When you are in the market for a custom display you can find many options online and even some websites which will help you design your whole space.
Many businesses are turning to new and innovative ways to attract customers to their stores. One of the easier and more effective ways to attract new business is by using window graphics in their storefronts and vehicles to give potential customers valuable company information. These graphics can include visuals of products and services offered, large and catchy words or phrases, or even both. They can catch the eye of drivers and pedestrians alike to pull customers into your storefront or onto your website. With the few seconds that customers look at your location when driving by, you can entice them to stop in and shop.
Provide Valuable Information About Your Business
With custom window graphics you can include a picture, business hours, contact information, sales, and more in a fun and visual way. Bright colors, bold graphics, and even some prices can be featured on these graphics to help draw people into your storefront or online to your website. Many times customers will be able to see these from the road and decide to stop in and see what is available. Since most of the time you can find vinyl graphics for windows which are not permanent, you can change your windows with the seasons, with the sales, or whenever else you want. A business name can sometimes be misleading and with graphics in your windows you can be sure that your potential customers can know what you do.
Advertise Sales on Your Store Windows
Many graphic window displays will be able to be changed often, providing you a way to advertise your seasonal items or sales that is flexible, attention grabbing, and easily changed. You can even find some graphics which are one sided so that from the inside of the store you can clearly through your glass, but those on the street will only see the designs that you have chosen. When you look for vinyl window graphics online you will find many vendors and manufacturers who are willing to help you make your coverings unique and eye catching.
Advertise Your Business in Car Windows
Since many people spend a lot of time driving to and from work or school, having window graphics on a car can help advertise your business while your customers are stuck in traffic. This helps reach a wider audience than graphics in your storefront windows, but can have much of the same effect. Graphics of this type which are designed for cars will usually be one sided so that the driver can still see out of all of their windows, but will show other drivers only the advertisements that you have designed. These ads can direct customers to check out your website, to call your company, or even to stop by and see what you have. The most common way of getting attention these days is to provide the public with a website where they can go for more information and if you have catchy car windows that list your page, then you will probably see more traffic.
In all, window graphics can help drum up business for your storefront where ever you decide to display them. You can usually custom design these graphics to meet your needs and your market, and you can find many vendors online.
When it comes to outfitting your restaurant or nightclub, one of the things that you will be looking into is your table and chair options. One of these options is to get custom metal tables and chairs made for your space. You want your décor to make your customers feel as though they have had a comfortable and unique experience as well as have your space and fixtures fit together well. You want your business to meet your expectations and dreams, so why not start out by getting the best items to fit that bill? Customize your space as much as possible from the paint colors to the dishes and even to the tables and chairs.
Custom Tables Will Better Match Your Décor
Regardless of the theme of your restaurant or nightclub, you can find custom metal tables and chairs to match it. This can help you from a design point because you will spend less time looking through stores to find the perfect set up and then hope that you can order enough. By going online and finding a manufacturer of custom furniture items, you can usually submit a design and order as many as you need. You can also look through online catalogs to find examples of the types of tables and chairs you are looking for.
They can be Made to Fit Your Space
There are all different types of restaurant and nightclub spaces that have different shapes and sizes, so why go with a standard type of table or chair for your space? If you have a long and narrow nightclub then you will want tall and small tables, but if you have a wide open restaurant then you will want short and big tables. If your space is differently shaped and has some spaces that are long and narrow and some that are wide open, then you will want a mix of different furniture sizes and shapes. By choosing to go with custom metal tables and chairs you can find the styles and sizes that will best fit your space and order as many of the different types that you will need.
They Will Leave an Impression on Your Customers
With custom metal tables and chairs you can have your logo, your theme, or another design factored into your furniture. This means that customers will see how unique your tables and chairs are and talk about them to their friends. If you hit the design nail on the head, those customers will bring their friends in to see the décor of the restaurant or nightclub and help you drum up some business. If you have chosen your design elements well enough many customers will just notice the overall atmosphere of the space and some will ask you where you got your items so that they can find similar ones.
By getting custom metal tables and chairs for your nightclub or restaurant, you can be assured to have the right design elements to fit your theme and aesthetic. You can also custom order sizes and shapes to fit the layout of your space and leave an impression on your customers. When it comes to outfitting your space, your imagination is your limit and you can find many items, blogs, and informational websites online to help you turn your dream into a reality.
When you own your own business, getting your name out and noticed is a key part of success. Investing in certain forms of advertising can quickly drain your budget, especially from the small business owner working out of his or her home. Luckily, there are other methods of advertising that won’t necessarily break your budget, last for years, and are extremely effective at reaching all kinds of customers. Getting your own custom designed vehicle wraps, for instance, allows you to take control of your advertising. You can basically make the ad say whatever you want, you can put it on a vehicle that you own, and you can reach a huge customer base for a relatively low price, and the job doesn’t have to be permanent. It’s a professional option with a lot of flexibility for the future of your business.
When you choose to invest in custom graphic design, you are choosing to stand out from your competition. This is vital if you want to succeed in business. Your business needs to get noticed, which means you have to make yourself stick in the minds of potential customers. With all of the advertising that people are exposed to these days, what can you do to remain memorable? Think about that and make a list of how you can make a physical ad stand out. You can then get a professional custom designed graphic printed on vehicle wraps, which you can then use to basically make a mobile advertisement for your business.
That is one of the key things about investing in custom vehicle wraps: you can put them on your very own vehicle. You don’t have to hire a company to put an ad on their truck, you don’t need to pull an ad in the local newspaper, and you don’t necessarily need to rent a billboard in order to get your name out there. Instead, you can get vehicle wraps for all of the automobiles that you own and use those as your advertising machines.
By putting advertisements on vehicle wraps you are also able to reach a much wider customer base than you might imagine. Everywhere that you drive your car, people will see your ad. For every person that you see, that is one more impression that you are making. Normally you would have to pay another business a certain amount per impression that they make with your ad. You can save money this way by using your own vehicle, and you can easily stand out from the competition because you are constantly being seen wherever you go.
Another way that vehicle wraps help you to stand out from your competition is that they are not really permanent. You can remove the wrap whenever you desire, or choose to let it work through its natural lifespan—which tends to be about 6 years. The point is, if you invest in a wrap for a while and it doesn’t seem to be working, you can change it up fairly quickly. Since it is something that you put on your vehicle, you only need to keep it on as long as you want it to stay on. You can set yourself apart by having the same, consistent advertising—or even stand out by changing it up a bit every so often. Use the advertising tactics that work for your business. Custom designed wraps can be flexible!
Investing in custom designed advertising can be very beneficial to your business. It allows you to make your business’ advertising exactly what you want, and when used in the right medium can draw all kinds of customer attention! Investing in custom designed vehicle wraps, for instance, can really make you stand apart from your competitors. You put your uniquely designed ad on a wrap, which you put on your vehicle, which makes your business’ advertising mobile. You don’t have to pay for someone else to put your ad on their vehicle since you can put them on your own. You can reach a lot more customers wherever you drive your car. In addition, any time you want to change up your business’ advertising, all you have to do is remove the wrap and replace it with a new one. There are so many possibilities when you choose to go custom and mobile with your advertising. Let your imagination (and your business) run free!
Imagine the last time you walked through an airport, grocery store or mall. You were bombarded with advertisements to the left and right, above you, and at your fingertips. Every available wall, shelf, and window was probably full of posters, logos, and branding. There was likely an overwhelming abundance of colors, noises, and beautiful people showing you how to live your life or pointing you toward products to buy. But what about at your feet? The floor was probably bare, full of boring checked tiles or nondescript linoleum that didn’t capture your attention at all. This space is often completely untouched by marketing messages and is an incredibly underused part of a retail space. There’s no reason for this waste of space, you can now use floor graphics to help get your message across to potential customers!
Here are 3 great ways to use floor graphics in your retail space:
Directional signage. There are many types of locations that can benefit from advertisements on the floor, but they are especially useful as directional signage at conventions, trade shows, malls, or any other store or area with large amounts of foot traffic. If your space is outside and you know the weather is about to get hot, you can point people toward the cool refreshments. If you know people are going to be in your space for a long time, you can imagine they’re going to get hungry. Point them in the direction of your food court, restaurants, or food vendors of any kind with images of tasty-looking treats!
Be creative. You can add whimsy and a sense of adventures through your floor graphics. Because of the constant bombardment of ads in everyday life, many people are becoming desensitized to a lot of traditional advertising. This is why advertising on the floor can have a huge advantage; it is unexpected! Customers are always looking down, watching where they are walking, talking on their phone, texting, tying their shoes, or searching for something in their purse. While they may be ready to tune out an advertisement on the wall, they probably aren’t prepared for something creative on the ground! For the best effect, you can work with graphic designers to create incredibly realistic designs. Some popular choices include footprints, cracked tiles, spilled office supplies, spilled paint, or even open manholes. Customers seem to love the novelty and creativity of these types of campaigns and have responded well to them in study after study. Imagine people gathering around your marketing message, pointing and laughing, or oohing and aahing!
Choose an interesting location. Great locations for floor graphics are usually unexpected. Try escalators, staircases, or sidewalks as interesting locales to get customers attentions. They can even be put at the bottom of a pool to give it a really creative and custom feel!
Floor graphics are quickly becoming a trendy and effective way to advertise in any environment with a lot of valuable foot traffic. Many marketing experts believe they will be an important part of the future of advertising because of their affordability, effectiveness, and simplicity. The floor is an untapped area that is not only a prime location for grabbing eyeballs, but also a fantastic space for creative and directional messaging. There is a definite psychological aspect to this type of advertising. You’re programmed to watch where you’re walking, so advertising on the ground can help customers make instinctive decisions.
Recent marketing and advertising studies have shown that floor graphics are expected to show a 12% growth each year through 2015. This means they are one of the fastest growing pieces of advertising available in the industry.
So just how effective are they? A recent study was done by a marketing group working with a national chain of retail stores. They wanted to find out if using floor graphics as part of a campaign would increase sales. The promotional campaign included a special offer and discount. The key results from the campaign showed that when the stores included graphics on the floor in the marketing messages, customers purchased the product 6.1% of the time. When stores did not include the graphics for the same campaign, customers only purchased the item 5.2% of the time. This means that the floor graphics increased the impact of the campaign by about 17%
There are a lot of elements available in any modern day marketing portfolio. You can choose from a dizzying array of options including websites, social media, television commercials, mobile ads, billboards and much, much more. When you are planning your campaign, make sure to consider if floor graphics could be the best option for you and your business or client. They’ve proven themselves to be incredibly effective, creative, and cost effective.
Showcasing your product or service to your desired consumer base can be done in a variety of different ways. There are countless marketing procedures that you may consider in your efforts to effectively advertise the reason your business is unique. One of the greatest ways to market your product or service is to implement a vehicle wrap. Regardless of how many company cars you own, this option is a great advertising procedure to consider. Below are some of the many wonderful benefits of choosing to use this marketing ploy over all of the others.
In comparison to other forms of advertising, this option is relatively cheap. You may choose to do a simple graphic that covers only a portion of the vehicle or you may choose to wrap the entire vehicle with brightly colored images that describe what your business does. Depending on the amount of wrapping you desire to be completed, the price may fluctuate significantly. Another factor that may affect the overall price is what kind of detail you want included in the advertising. The size of the car(s) you have may also contribute to how much you pay in the end.
Choosing a vehicle wrap has the potential of bringing your company new business and customers that you may have never been able to reach before. By driving your vehicle around town, you are literally advertising for your company. If you have more than one company car, you could potentially advertise in several places at once. This marketing procedure has the capability of reaching more people than a variety of other options could offer.
Unlike other forms of advertising, such as a mailed brochure, when you drive a graphic covered vehicle around town, people are less likely to compare your services with those of your competitors. For example, if you send out a mailed advertisement it could be quickly compared to the ads of your competitors. Often, people will do side-by-side comparisons to make assumptions about each company. On the other hand, using a vehicle wrap is a great way to showcase your product completely by itself. Chances are consumers will pay complete attention to your product as you drive by rather than trying to compare it with other offers they have seen.
This method of marketing allows you to choose how much or how little you want your consumers to see. You may choose a very detailed and informative wrap, or you may choose to go with something a bit more conservative so people can take in the critical information while they can see your vehicle. Because of this, you have the option of making your advertisement entirely your own.
Choosing to use a vehicle wrap to tell people about your product or service may provide you with many benefits. Some of them include: potential savings compared with other advertising methods, ability to reach a broad range of people, ability to advertise independently of competitors’ offers, and customizable product options.