Fry Media Blog | Large Format Digital Printing

Good and effective marketing is often the key to a business’ success.  Marketing for any business can be a significant expense and it can be difficult to target exactly what the best marketing approach is.  How do you most effectively reach the most people that would be interested in becoming your customer?  Many marketing options require a repeat investment over time.  For example, if you purchase a radio spot it will only run for a set amount of time, perhaps 3 months, and then you will have to purchase a radio spot again in order to continue marketing to a certain demographic.  This never ending expense often becomes too much for a business to spend on a regular basis.  But, every business should have some marketing to continue to reach new clients and foregoing marketing altogether is not a wise choice.  So, what is the solution?  Vehicle wraps.  Whether you wrap the vehicle you are driving or wrap a fleet of business vehicles, a vehicle wrap is the ideal marketing tool for any business.

Any business, no matter service or product is being marketed, can take advantage of the benefits of vehicle wraps.  A vehicle wrap can be done in a very understated way or in a very loud and eye-catching way but either way, your business’ name, website, phone number and brand in general will be marketed to hundreds or thousands of people every day.  The marketing potential of a single vehicle wrap is truly astonishing and when you wrap an entire fleet of vehicles it is only compounded.  Think about how many people will simply drive or walk by your parked vehicle that is wrapped.  That wrapped vehicle that is parked is essentially a simple billboard but it is still very effective.  Where the enormous marketing potential of a wrapped vehicle comes in is when you drive that vehicle.  Whether you drive that vehicle for personal reasons, professional reasons, or a team of employees drive a fleet of wrapped vehicles, everyone else on the road will see your wrapped vehicle.  When passing cars see your wrapped vehicle they will begin to remember your brand, logo and who you are.  This means that they are already creating brand recall, which is an incredibly important marketing tool.  If they are interested in your product immediately they will be able to see a phone number and call or visit a website.  This produces immediate results.  Perhaps they do not immediately need your product or service but in 3 months they do.  They may have otherwise not known about your business but now that they have seen your wrapped vehicles during around town they know that you are a reputable and prominent business and they may decide to utilize your business.  Vehicle wraps are a non-aggressive form of advertising that reaches a larger audience than almost any other form of advertising.  They are cost effective because you only have to pay for them once they continue to work for you as long as you use your vehicle.  Ultimately, having a vehicle wrap installed on a single vehicle or fleet of vehicles is one of the best marketing options for any business.

 

 

When you think about the image your business portrays, what do you think of?  Are you trendy?  Traditional?  Reliable?  Modern?  Technology-driven?  A business professional?  Formal?  Quirky?  A niche-specific business?  Whatever your business is, or the particular field and clientele you cater to, it is important that your business materials, logo, signs, banners, paper products and more all project the right kind of message for your business.  This may sound easy but graphic design requires a specific eye for artistic expression, technological expertise, business knowledge and industry knowledge about what attracts customers.  Many people see the computer software available to the masses and think that with some creative editing and a little time on the computer they can design a business logo and appropriate marketing materials for their business.  What may look great in your eyes could be sending the wrong message to potential customers and be negatively impacting your business.  You have spent time, money and energy creating a business and the last place you want to skimp is on graphic design which is why it is critical for all businesses to take advantage of professional graphic design.  Below are three reasons every business should hire a professional graphic designer.

  1. Training & Knowledge
  • When hiring a professional graphic designer it is important to check their resume and references to see what their credentials are.  You want to hire someone with experience and training because a good graphic designer is not just someone with knowledge about art and the latest edition of Photoshop.  Hiring a professional graphic designer is worth it because you do not have training on special software that a graphic designer has, as well as honed artistic expertise and industry knowledge about attracting customers.  Graphic designers are trained in how to use space, font, art and design to uniquely brand your business to create a customer base.  You would not hire an untrained plumber or try to cut your own hair and you should not try to do your own professional graphic design because you are not trained to do so.
  1. Time Saver
  • As a busy business owner or manager you know how time consuming it can be to run your business the way you want to and keep customers happy.  Whether you are dealing with the financial side of your business or out working with customers face to face, one thing is certain, you do not have the hours and hours of time necessary for designing your logo and other important marketing materials.  Your time is better spent on important things related to your business.  Hire a professional to handle the graphic design so that you can better prioritize your time for your business.
  1. Improved Marketing & Increased Revenue
  • If you design your own logo and marketing materials you may think it looks good but it may not do the job of marketing that you had hoped it would.  Not everyone has an artistic eye or the knowledge of how to best market to consumers.  A trained graphic designer has learned about marketing strategies and techniques to create a logo and marketing materials for your business so that you can reach a broader demographic, attract more customers and increase your revenue.

 

Fry Media custom DisplayHow many brands are you exposed to on a daily basis?  From the moment you get up to the moment you go to bed, you are likely exposed to hundreds if not thousands of brands, just in a single day.  Each and every brand is thoughtfully designed to lend itself to a certain clientele, attract customers, make an impact on customers and, hopefully, create return customers.  When branding is done well, a simple image or logo is all it takes for a consumer to recognize a trusted brand and, once that has happened, a business often reaches a different level of success.  For example, Nike is a company that manufactures a lot of products from shoes to sporting goods to other athletic wear.  There are many other companies that also manufacture all of those things but if you see their signature “swoosh” on a shoe, you know exactly who made it – Nike.  Without even seeing the word “Nike” you inherently know that the “swoosh” means that it is a Nike product.  When a brand can speak for itself it tells the customer that it is a good, trusted product from a successful company.  Forbes explains the importance of building a brand, “Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet…No branding, no differentiation. No differentiation, no long-term profitability. People don’t have relationships with products, they are loyal to brands. In a movement strategy, brands have a purpose that people can get behind. Brands can inspire millions of people to join a community. Brands can rally people for or against something. Products are one dimensional in a social media enabled world, brands are Russian dolls, with many layers, tenets and beliefs that can create great followings of people who find them relevant. Brands can activate a passionate group of people to do something like changing the world.”  Essentially, successful branding adds an imperceptible worth to a business or product.  But, that branding does not just magically happen, it is a thoughtful execution of marketing that helps a business develop its brand.  There are many ways to market your business and a variety is recommended to reach a diverse demographic and one great way to “brand” your business is at trade shows.  Not just any trade show display will make an impact so it is wise to invest in a custom trade show display to help your business properly develop its brand.

Businesses often make the mistake of simply renting a standard generic trade show display and then placing their signage or banners, products and other marketing material in the booth for a show.  This may seem fine at first glance but in a sea of similar products or direct competitors at a trade show your business may just get lost in a sea of logos and noise.  A custom trade show display presents a unique way to brand your business and market directly to consumers and other business so that you can establish your brand.  When you design your trade show display do not over-clutter it and mix the message you send, you want customers to be able to see your brand, see your products and clearly see your logos and message so that they retain it – creating brand recognition.  Nobody wants to read walls of text about a business or product, they want to know what your brand is about, what you are promoting, who your business is and why they should spend their hard earned money on your products.  When a trade show attendee walks around they will be inundated with messages from various booths and businesses, focus on one message about your business so that they are not further confused.  Keep them focused on what is most important.  When you have invested in a custom trade show display you can take it to multiple trade shows and rework it to best promote your business for each trade show.  It is an investment in your business and brand that will pay for itself time and time again.

 

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Fry Media custom Display

When a customer first walks in to your store or showroom they want to be wowed.  Shopping is not simply utilitarian – it is an experience.  For some, shopping is, in many ways, entertainment.  Just placing items on rows and rows of bland shelves that all look the same may serve the purpose of “displaying” products for customers but it will not do much to excite them, entice them or enhance their shopping experience.  A custom retail display will really produce that “wow factor” that all stores are looking to achieve.  With a custom retail display or kiosk on which to display products, product information or store information it will enhance a customer’s shopping experience in many ways.

A custom retail display enhances a customer’s shopping experience by first being visually appealing and inviting upon entering a store.  When placed well a custom designed retail display will catch a customer’s eye and immediately let them know they have entered the right store.  Before they have even looked at anything, their experience is a good one.  Next, a custom designed retail display or kiosk will put items that they should look at right at eye level on an easy on a stylishly designed display.  The display lets them know that this product or information is something worth looking at.  The fact that a product is prominently displayed adds to its perceived worth so a customer knows that the store is essentially “recommending” it.  By displaying it and providing information right at a convenient level to see and access you make a customer’s experience more enjoyable because they will not have to dig around on endless shelves to look for the product displayed.  Instead, it is easy to find and see and the way it is displayed makes the shopping experience that much more fun.  A custom retail display will show that a product or brand has been invested in because it is worth it and the retail display enhances the elegance of the product which makes the overall shopping experience more elegant.  Lastly, a customer is a consumer and is therefore always interested in learning more about different products that they may potentially want to purchase going forward.  A custom retail display educates the customer not only about a specific product but about a brand as well.  This education makes the shopping experience more informative and helps customers find more products that will improve their lives.  Ultimately, a customer wants to feel like they are shopping in a high end place, purchasing a great product and learning more about other products they may want.  A custom retail display does all of that and more by truly enhancing every aspect of the customer’s shopping experience.

 

When it comes to advertising it is important to use every square inch at your fingertips to get a customer’s attention.  When a customer walks into a store they instantly receive a lot of messages with their eyes and ears.  They may hear something from overhead speakers, see various packaging or assorted signs throughout the store and all of this informs their decision making about where they will go in the store and what they will purchase.  If you have something you want to alert customers to or have them go to a certain area of the store to see you have to cut through all of the other noise and get their attention in a unique way.  Floor and window graphics can do just that and more.  With floor and window graphics, the possibilities are truly endless.

Floor and window graphics can be custom designed and ordered for your specific needs, unique products or special promotions.  If you are having a sale or special promotion for a particular brand in the back corner of your store you can use floor graphics to alert them to the sale and lead them all the way to exactly where you want them.  The appeal of floor and window graphics is that it is not just another sign posted, it is a fun and unique way to get a customer’s attention.  Additionally, floor and window graphics can be moved or changed out as you need without causing any damage to the surface they were attached to.  Because of this, they are an incredibly versatile and inexpensive form of advertising.  Floor graphics are not strictly for indoor use, they can even be applied to concrete outside.  Utilize them on the sidewalk or if you have an outdoor event to grab a potential customer’s attention.  Floor decals can also be used for special events to create a unique setting on things like a dance floor or in the center of a convention.  This way, you are able to advertise a business, display a couple’s monogram, or send a message to customers or guests that makes a true impact but is not permanent.  Customers will also appreciate that they are being informed of where things are and what is happening in the store.  No matter what type of business you own, there is a use for floor and window graphics and they can be uniquely designed to aesthetically coordinate with your business’s style and customer.

 

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Wrap by Fry media for Vans

You have probably seen them when you are out driving or parked in the same parking lot.  Vehicle wraps are catching on because people are realizing their many benefits.  While you have probably seen them used for advertising, they can also be used to create a unique look on personal vehicles as well.  You may have seen a vehicle driving by advertising a business such as a handyman service and you may have even decided to give the phone number on the vehicle a call because you needed someone to fix something at your home.  Vehicle wraps are an incredible marketing tools and boast a number of other benefits as well.  Below we discuss the main benefits of vehicle wraps.

1. Advertising

  • When advertising your business you want to maximize every dollar that you spend.  The key to advertising is to make the biggest impact as quickly as possible.  First impressions are everything and without the right one, your business or brand may go completely unnoticed in spite of how wonderful the service or product is.  Advertising a business, no matter what the business is, needs to be eye-catching, professional and well-executed.  A vehicle wrap is a great way to achieve all of these things with the added benefit of 24/7 marketing power.  Rather than buying a certain timeslot on the radio or television, or putting ads in the paper.  A vehicle wrap will advertise your business non=-stop wherever you go at all hours of the day.  You can reach a huge audience and you will not have to keep paying advertising fees over and over again each time you need to advertise.  With a vehicle wrap you pay for one-time installation and enjoy the benefits of endless advertising again and again.

2. Paint Protection

  • Anyone who owns a vehicle, or fleet of vehicles knows that paint can easily get chipped, scratched or fade over time.  When paint get damaged it makes your vehicle look less professional and simply like it has not been cared for as well as it could have been.  A vehicle wrap offers supreme paint protection for your vehicle to keep it looking its best at all times.

3. Protect Vehicle Resale Value

  • A vehicle is rarely something that appreciates in value so you want to do everything you can to protect the resale value of the vehicle so that when it comes time to sell you can get as much money back as possible.  A vehicle wrap absorbs the damage that would otherwise be incurred by the paint, serving as the ultimate shield for your paint.  Because it shields the paint from damage, when it comes time to sell your vehicle the wrap can simply be removed to reveal pristine paint underneath.

 

In the business world it is all about standing out from the crowd.  To attract more attention to your business and gain more customers you have to first be noticed and seen.  Certainly, any old sign could be read and customers might know where your business is but what if they never even see it in the first place?  Or, what if it is so generic and boring that they think your business is not really worth taking a look at?  Sometimes people make a split decision and in that second that they consider whether or not to come to your business they may look at a sign and use it as a determining factor in their decision.  So, what exactly helps someone make the decision come to your business and what drives them away?  A custom sign might just be the game changer so it is important for every business to invest in custom signs.

Ask any business owner what one of the most important things you can do to grow your business is and they will tell you it is to build a brand.  A brand involves everything from a recognizable logo, to a well-known slogan, to being known for providing a certain service or product.  When you build your brand it all becomes synonymous with your name and logo and that is exactly what should be displayed on your custom sign.  Your custom sign should be a direct reflection of your business rather than some generic and bland sign that says nothing about what your business is or does.  With a custom business design you have the freedom of design control so you can tailor it to your specific business and design needs.  Additionally, because you have complete control and freedom you can choose the shape and size of the sign.  Want to make a really big impact?  Choose a large sign?  Have a small storefront?  Choose the perfect size sign for your needs so that it all comes together for the perfect customer experience.  Ultimately, with a custom designed sign you control the message your customers receive about your business before they even set a single foot inside.  Because of this, you help leave a lasting impression with customers which is important because you ultimately want to create repeat customers that come back to you each time they have a need and that also spread the news about your business with others.  Brand recall and word of mouth advertising are two things that will inevitably grow your business so the more you can foster them with custom signs, the better.  Custom signs are a cost-effective form of advertising that also provide direction and draw people into your business -  they will help your business stand out from competitors and make people excited to visit your business.

 

Fry Media custom DisplayIn the business world, it is important to network and get your brand out there to as many people as possible.  There are many ways to do this but one tried and true way that has stood the test of time is trade shows.  Trade shows are a great opportunity to not only make important business connections and network with people in your industry but to attract new customers as well.  If you intend to not only attend a trade show but showcase your business, it is important that you stand out amongst the competitors and get noticed.  This can prove difficult in a sea of booths with potentially similar products or services so how do you make your business pop and rise above the cookie cutter look that trade show booths often have?  Custom designed trade show displays are the answer.

When you have worked hard to establish your brand and promote your product why make it look like everyone else’s at a tradeshow with a generic tradeshow display?  If you have attended a tradeshow you have probably seen a table with a cover, probably a banner and some propped up board displays in a booth.  In fact, that is probably what the majority of the booths at the tradeshow looked like.  The problem with this is that even great products get lost in a bland ocean of boring displays and nothing really has a chance to truly “pop.”  Your unique product has unique branding and with a custom trade show display you can design your tradeshow display to specifically showcase your product and make it catch the eye of passersby.  Not only will a custom trade show display properly showcase your product and business but it will look more appealing and professional to potential customers.  What better way to network and draw people into your booth than with something that looks polished and professional.  A tradeshow display that looks like a high school presentation project will hardly scream “come buy our products!”  But a professionally designed display will look like you have invested in your business, that you business is successful and that your product or services are worthwhile and trustworthy.  These are exactly the kinds of things that customers, clients and potential networking connections are looking to see and with your custom trade show display, this is what they will find.

While a custom trade show display will cost more upfront, if you intend to attend more tradeshows a custom display will more than pay for itself over time.  Each time you have to rent a tradeshow display it will cost money, you will have to reconfigure and setup everything and it will never look quite like it is your own.  You will own it so you can tweak and change it as needed should new products or services become available that you want to display.  A custom display is an investment that will help your business always look professional without having to constantly reinvest money in tradeshow displays.  Additionally, when you design a custom tradeshow display you will be able to use it whenever you need it.  If you so choose, you could display your tradeshow display in a storefront, at a convention, or any other location of your choice when it is not being used for tradeshows.  A custom tradeshow display more than pays for itself over time and will help generate important networking connections and attract new customers.

 

These days it seems like everything is at our fingertips.  If you decide you want to, you can start a new business, use a template to design a website, order business cards online and have them shipped to your door and off you go.  But, generic templates or a shoddy attempt to DIY your graphic design for your business will likely end up in your looking less than professional and possibly giving the wrong first impression.  In business, just like in life, first impressions are very important and can mean the difference between someone giving you their business or taking their business to your competitor.  Just like you would not ask a hairdresser to do your taxes, or vice versa, an account to cut your hair, you should not try to DIY your graphic design work.  Just because you might have photo editing tools or special programs on your computer does not mean you spend years being educated on graphic design and honing your skills.  Graphic designers are highly educated and have an artistic talent that has been carefully crafted over time so that they could work professionally as graphic designers.  The American Institute of Graphic Arts describes what exactly graphic design is, “Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. The experience can take place in an instant or over a long period of time. The work can happen at any scale, from the design of a single postage stamp to a national postal signage system, or from a company’s digital avatar to the sprawling and interlinked digital and physical content of an international newspaper. It can also be for any purpose, whether commercial, educational, cultural, or political.”

Graphic designers are not only artistic but have been trained in the latest technology to ensure they can achieve any artistic creation that a client so desires.  Just because you theoretically could do something, like design a logo, does not mean you should.  Not only could it take countless hours, days or months to get what you want just right, but it may never truly be “just right.”  Those hours could be far better spent building your business and promoting your brand.  Additionally, in a world with so many competitors with similar products or services, it is important to brand your business so that your customers and clients know exactly who you are, exactly what you do and want to keep bringing their business back to  you.  Brand recall is one of the most important facets in today’s marketplace and one way to achieve brand recall is through creative and interesting branding with logos and other media and that can only be created with graphic design.  And not just any graphic design, but fresh, new, innovative cutting-edge graphic design that will help you stand out from competitors and be seen by clients and consumers.  A good graphic designer will help you bring your ideas about your business to life and achieve the message that you want to send about your business through imagery and text.  Often, a great idea may never be truly heard because it was not communicated properly.  Sometimes people are better at thinking of the idea than they are at executing it and that is where a graphic designer comes in.  Through their experience and expertise they can help clients realize the true potential of their ideas with graphic design.  And ultimately, professional graphic design will simply make your business look more professional and therefore more reliable which attracts more customers.  So, rather than trying to save money by doing your own professional graphic design you could be hindering yourself and your business and losing money because your graphic design is failing your business.  Professional graphic design is an investment that will pay you back tenfold because it will attract more customers.

 

When designing a business, many people think about the interior, but the exterior is important as well.  If people do not see signs for your business, they may not even know it is there and that is a missed opportunity for a customer.  The perfectly place sign will direct customers to your business but signs are not simply utilitarian.  Signs are also an important extensions of your brand and help market your business.    Signs come in a variety of styles but many of the standard, generic signs do not really do much other than tell the name of your business.  To truly invest in your business and promote your brand, a custom sign is the way to go.  The investment in a custom design will pay you back again and again as it signals to your customers that you care about every detail of your business and have taken the time and money to make every detail perfect.

Custom signs can be design beyond a simple standard text on top of a single color background.  These days, the market is saturated with competitors and it is important to make your brand stand out so that customers remember your brand and want to come back time and time again.  Forbes explains the importance of building a brand that people recognize, ” In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife.  You know what you’re going to get with a well-branded product or service.  In another sense, a brand is a specific combination of logo, words, type font, design, colors, personality, price, service, etc.  It’s also a bundle of attributes. Think of Volvo, for instance, and your first thoughts are probably going to be something like “well built, comfortable, Swedish” and, most of all, “safety.”  The promise, look, personality and attributes can eventually acquire a special patina of what I call “me” appeal. Buying a certain brand says something about the person who buys it. Apple has that patina.”  People recognize the Apple brand because of the “Apple Symbol” not because of the word, per say.  If a sign simple read “Apple” in a Times New Roman font but did not have their classic font or iconic “Apple symbol” people would probably not even recognize that the sign was promoting an Apple store.  Brand recognition is important and there needs to be brand consistency across the board, and that includes custom signs.  A custom sign is a relatively small investment that will pay off in a big way for your brand and business.  Once brand recognition is built, customers will see your logo and may not even need to read your sign, they will simply see your custom sign and recognize it as your business.  A custom sign will promote your business in a unique way that standard, generic sign never could and your customers will be excited to come to your business.

 

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