Fry Media Blog | Large Format Digital Printing

Retailers everywhere know that appearances make a huge first impression when it comes to drawing new customers.  That is why if you are a small retail shop owner you should consider looking into custom retail displays.  Let’s say that you are a business that sells motorcycle gear and attire.  Your target customer will not be the run-of-the-mill person, this customer is a bit edgy, and maybe their tastes run a little on the dangerous side so why not have your store reflect this image?


By using a style or motif that will suit these types of patrons to your store your retail display can really add into the products you sell as well as the overall theme of your business.  Display cases constructed of steel or painted black with vibrant graphics might be just the ticket your ideal customer is looking for.  Add some odd angles or shelving made of industrial type metal and you’ll have those weekend warrior types lining their way to the cash registers.


However, if you sell floral supplies, obviously your retail displays may take a very different detour here.  Perhaps painted wooden shelves arranged in pleasing patterns that have a lot of whimsy and charm with their design scheme or hearken to a Victorian Era might lure those who have an interest in flower arranging.  Here you may want to create cozy little vignettes of soft colors, inviting little displays that showcase your products in a unique and suitable way.


Designing your own custom retail displays are not as daunting a task as you might think.  Try going to other retail stores to get an idea of how they are selling their wares and what seems to work with your own design sensibilities or what doesn’t.  Chances are by finding the right design your mind will begin to create a palette that is as uniquely special as you are.  Fabricators can make your design dreams come true, if you have the vision, they can make your retail display not only functional but custom built.


It is difficult to get a second chance when the first impressions are either lost or dismissed.  If your store seems unable to keep those customers from coming in and staying to browse a bit, you may need to rethink your designs and what might be a better way to direct their eyes towards your top selling products.   By putting in a little research and going to other stores, yes competitors, look to see how they have organized their merchandise.  And conversely, how your own store’s organization looks in comparison.  Most retailers will have their items in handier, easy to reach locations and unless your products are expensive and small in size like a locked jewelry cases, the customer should have the experience of handling the product, holding and determining their needs.


Remember that when you are selling your products to the general public, you want their experience in your store to be a pleasant one.  So much so that the next time they are out shopping, your store will be on the top of their list.  Creating that pleasing and enticing environment can make all the difference between luring new customers and sending them off on their way to some competitor’s store.  This is why custom retail displays will make you stand out from the retail crowd, no generic shelving or tables so blah and blank that your customer walks right by your top-selling merchandise.  You need something to grab their attention and better yet, keep them returning, time after time.


Yes, custom retail displays are an intricate part of your business.  They can provide that niche look you’ve envisioned and play to your customer’s every need.  When you consider how competitive the world of retail is, you will want to be on the top of your game.  To strike out and make a name for yourself and your company, all with a little help in order to sell your products efficiently.


At the end of the day, you need to know who your customers are and begin to plan your design scheme accordingly.  Custom retail displays can make that apparent within the first minute of a future customer stepping through your doors, they will either feel intrigued or they will spin on their heels and leave.  Keep your patrons happy and returning, chances are they will appreciate your efforts by becoming loyal and active customers.


Whether you are starting a new business or looking to increase the visibility of the company you have been running for some time now, you may be interested in finding some of the best marketing tools available today. For some business owners, increasing their marketing can be too difficult and not worth their time or effort. If you are looking for a low-cost, no-brainer way to increase the visibility of your business, you may want to consider vehicle wraps. This marketing strategy has many different benefits that you can enjoy without putting in much effort at all.


Grabbing the attention of your potential customers can be tricky. Simply using signs outside of your business is often not enough to bring in new people that will hopefully become regulars. Vehicle wraps have the ability to catch the eye of anyone driving near your wrapped vehicles. Many wraps are designed using bright colors, interesting fonts, and creative graphics. This can help to make your cars stand out among all of the other drab cars on the freeway. If you really want your business to get some extra attention, take the time to work with a designer to come up with the catchiest wrap possible.


In order to reach a wide variety of people, you would have to pay for a lot of advertising if you were to go about it the old-fashioned way. Vehicle wraps make it easy to expose your business to a huge range of potential customers. Instead of relying on signs, billboards, or even websites, you can reach thousands of people every day just by driving around in a car with a custom wrap. Those people who would have never noticed or even been close to a sign in front of your location will now remember your name and number just by passing you while driving to work.


Some customers can be turned off by advertising that is in their face, loud, or obnoxious. Television or radio commercials can often be distracting or even annoying to listeners. Using vehicle wraps instead can gain attention without being aggressive. You can avoid coming off as pushy by utilizing wraps and may even gain a reputation for being creative or interesting by thinking outside of the box. A well-designed wrap will get your message across simply and effectively by communicating without the need of a lot of words or distractions.


One of the biggest benefits that business owners enjoy by using vehicle wraps is the ability to save money. Unlike other forms of advertising that require you to pay over and over again, you can purchase a vehicle wrap one time and enjoy the increase of your business’ visibility. Some advertising campaigns can require a huge amount of money without the results that you were expecting. The great thing about wraps is that you can switch them up if you feel that they aren’t doing what you were hoping. Because they are low-cost, you don’t have to worry about spending an arm and a leg to make some changes.


Investing in vehicles as part of your business expenses can add up quickly, so it is important to take good care of your assets. Not only can vehicle wraps help drive customers to your company, but they can also keep your cars protected from scratches, dents, or chips. The wraps create a protective layer that completely covers your cars and can help you avoid costly repairs or paint jobs that you may otherwise have to deal with. Saving that money will give you the flexibility to save up for other, more important expenditures you may face in the future.


If you have been wanting to create a brand for your company, now is your chance. Vehicle wraps provide you with an opportunity to create logos, brands, or even catch phrases that will stick in the minds of prospective clients. If you aren’t artistically inclined, you may benefit from the help of a designer that focuses on business marketing. By creating a brand, you will be able to come up with a succinct and collaborative way to promote your business and enhance your image.


Implementing a vehicle wrap as part of your marketing strategy may be just the thing you have been looking for to boost your business. Consider talking to a designer for some examples and be ready to take advantage of the increase you may soon see.


Large Format Window PrintingThe winter holidays are some of the most important weeks of the entire year for businesses around the country. Capitalizing on the high volume of shopping is what most people in the market hope to accomplish. The sales that businesses record in November and December can sustain the business through leaner months, such as February and March. Window graphics are a perfect way of getting your message out there for customers to know what your holiday promotions and specials are.

Appealing While Looking From a Distance and Close-Up

One of the most important features of window graphics is that they look good from a distance as well as when customers are standing next to them. To accomplish this, you need to have a superb design and exceptional print quality. You may even want to hire a specialist to apply graphics to your windows to ensure that they are perfectly placed.

Effective Advertising

One of the best proponents for window graphics is that they add variety and color to otherwise boring glass windows. If you change your graphics every season, your regular customers will remember to check the windows of your business to learn about upcoming sales events. This is also helpful for new customers as they can have a good idea of what your store or company offers without ever having set foot inside your premises before. The cash you spend on designing and printing your graphics will be money well spent as effective window displays can generate foot traffic in your store.

Getting What You Pay For

As with all areas of business, the end result is directly proportional to the quality service you seek out. If you pay for a cheap display, you can expect it to fade in the sun, crack or peel off windows, or be a muddled design. Alternatively, if you look better service and pay a little extra, you can expect to receive top-quality work, customer service, and an exceptional product. Try looking for other window graphics that you admire. You can either ask those business owners where they ordered their graphics from, or you can search for a design company on your own and share your likes and dislikes with them.

Signage for All Seasons

You should invest in window ads for each new season, not just for the holidays. Although many retail stores see the most bulk revenue in the winter months, you can boost your profits by ordering good signage all year long. Springtime and back-to-school seasons are great times to introduce new products. For the summer, you can have huge sales to get ready for the next season’s shipments of goods and products. It is difficult to know to what extent exactly window advertisements influence total sales, but they do help. Letting people know what your store can provide and how great your current deals are is always a plus.

Long Term and Rush Orders

Holliday signage is something that many businesses invest in every year, and they plan and order their designs months in advance. You can often get a better deal by ordering in advance, but you can also have a rush order of window graphics made to take advantage of some of the busiest days of the shopping year.

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People see signs everyday without thinking about all the engineering, design, and effort that went into making them. Successful signs inform, direct, and advertise. Unsuccessful signs attempt to do the same things but fall short. If you have ever been frustrated because you have been misinformed because of a poorly designed or built sign, you can appreciate the dedication of excellent sign makers. Custom signs can do all the things that a sign is supposed to do, but it can also more accurately reflect the brand of the company or product it represents. Here are 5 styles of signs that do much of the hard work when it comes to representing a business as well as advertising:

The Storefront Sign

Drivers and pedestrians alike are familiar with the glow of lit signs in the shopping and downtown areas of cities and towns all around the country. For retail stores or any kind of property where customers can come to do business, a well lit and clear sign is absolutely necessary. When people search for your business, it is the sign they will look for first. Custom signs are much better than just generic words because it can more accurately represent your logo or brand.

Promotional Signs

Trade shows have become a huge aspect of business as both small and large companies get out into the public eye as well as make connections with others in their industry. Unique or flashy custom signs for your trade show booth can make your business more memorable and even generate interest. These can be vinyl banners, plasma cut steel, or anything you envision would best represent your company.

Temporary A-Frame Signs

Once a staple of street marketing, the A-frame signs have lost their top-ranked advertising status, but that does not mean they are not useful. These easy-to-move signs can be customized to feature current sales and promotional events. It can also be a quick and easy way to set up at a trade fair, street market, or city festival.

Product Signs

If you are advertising a specific product in your retail store, you may wish to create custom signs to draw attention to it as well as to detail its benefits. These signs can be made out of sturdy materials or printed on easily interchangeable placards for permanent displays. These kinds of signs are excellent when used in conjunction with custom displays at your cash register for last-minute impulse buys.

Menus, Flyers, and Handouts

The signs that you use in your business every day for your patrons’ benefit are also very important. Menus and handouts must be very well designed, otherwise customers will not get the information they are looking for. It can also hurt your advertising budget to pay for a large order of flyers, only to discover a typo or that the entire effect is unreadable.

Making the Most of Your Signage

Ordering custom signs through an online-based company allows you to get the very best service for an affordable price. Before you commit to purchasing a sign that is sure to play an important role for your company, make sure you have considered all the possibilities.


Advertising and branding are important to many different industries and businesses. If you are looking for an eye-catching way to attract customers, display your team or company logo, or promote products and sales, floor graphics are a fun new way to create a temporary or long-lasting advertising space. The following three ways to use floor graphics show just how versatile and exciting this new form of advertising can be for your organization.

1. Basketball Courts and Gyms

Sports organizations often go hand-in-hand with the need for fundraising and bringing in revenue. Creating an eye-catching logo in the middle of your sports court is an important part of branding your team’s name, as well as giving sponsors a space to advertise. A graphic floor decal can be used to put the team’s logo in the center of the court, and display the team’s colors with style and pride. For displaying organizations the team is affiliated with, many teams choose to use these graphic floor decals to pay tribute to affiliated groups. Finally, getting sponsors to contribute funds to your sports team often comes with offering them an advertising space at the game. Floor decal graphics give them a unique way to display their company information for a season, or for a longer period of time.

2. Product Advertisement

No matter what industry you are in, product advertisement is often the key to making money and promoting your goods and services. Floor graphics can be used to create a bold and exciting graphic that can be adhered to the floor of your warehouse, shopping center, and even on the asphalt or cement surrounding the building. Many companies have used these graphics to feature new products in a bright and bold way. Images or facts about the new products can be displayed in an info-graphic or advertisement that promotes the purchase and use of your exciting new goods.

You may also choose to use these unique advertising graphics to feature top selling items or suggest items that go well in their use together. When your customers walk into your facility and see these large and appealing product advertisements beneath their feet, they may be more likely to check out the best sellers, or buy accompanying products to go with those they already plan on purchasing. One of the most exciting things about these floor decals is that they come in both short-term and long-term options, meaning you can do a short product advertisement, or a much more permanent one.

3. Retail Sales and Promotions

In the realm of retail sales and company promotions, there are some pretty cool new things happening with graphic design. From exciting and appealing logos, to bright eye-catching pictures and slogans, marketers are finding the best ways to reach you target audience through images.  By putting your amazing graphic designs into the medium of floor decals, you will have a revolutionary new way to promote your revolutionary new products, retail sales promotions, and other company information.

In the retailing industry, many businesses are using these floor graphics to advertise seasonal sales promotions and in-store discounts. Retailers may also appeal to their vendors about taking special advertising measures on particular products. Retail products often need the right advertising medium to get them into the hand of the consumers who need them most. With an eye-grabbing, bright, and bold floor display with your graphic, product, or logo front and center, you will be one step closer to reaching your customers.

No matter your advertising or branding needs, using floor graphics is a great new way to promote the things you are passionate about. Using this exciting new advertising medium may be more versatile than you think. The floor decals can be adhered to wood, concrete, and asphalt, and may be created in either a long-term or temporary medium.

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As anyone in business knows, success is a mixture of quality products and good advertising.  No matter how great your services or merchandise, your business can never reach its full potential if it is not marketed to the right demographics.  Using custom signs as part of a strategic marketing plan can really help set you apart from your competition and let your business thrive.

Signs can generally be categorized as either for outdoor or indoor use.  Outdoor signs are employed to entice customers to enter your business by promoting products, services, brands, sales events, or prices. Indoor signs are usually intended to engage and guide customers when they are already in your shop, store, or office.  Essentially, effective signs are just good communicators, and they can send any message you want. When used thoughtfully and tailored to your business needs, custom signs can help you increase profitability by bringing in new business and highlighting the best aspects of your brand and products.

Customized displays are used in absolutely every type of business out there.  In retail stores, for example, signs are often called invisible salesmen, because they can generate a lot of sales entirely on their own.  And restaurants find custom signs very helpful; sign panels, window signs, and dimensional letters all bring attention to an eatery’s name and location.  Window posters can also be used to promote new menu items or special deals.  Once a restaurant has enticed customers to enter, digital signs and menu boards are perfect for displaying the menu, costs, and the day’s specials.

It is clear that signs are beneficial for attracting and retaining customers.  If you have decided to try custom signs, it is well worth the time investment to sit down and really think about the best aspects of your business.  What do you want to highlight?  What are your top priorities?  For example, if due to your location your storefront looks the same as all your neighbors, you may want to use signs to show potential clients how your shop is special.  Incorporating design elements from your business’ décor into the displays also helps to promote brand awareness and create continuity.  This makes your business identifiable not only by its name, but by its associated colors and images.  Doing this in a strategic manner will help you distinguish yourself from the rest of the herd and attract new customers.

Often, getting customers through your front doors can win the battle for you.  If you back this up with more customized signage and great service, however, you have a chance to gain a loyal repeat customer.  Create displays that guide your patrons intuitively through your establishment, and make sure that you have staff members on hand to answer questions.  Having the right mix of staff and signs can create the perfect atmosphere for shoppers; the signs provide basic information, but a person is available for assistance if necessary.   This will make your customers feel welcome, not smothered.

Once you have a rough idea of what kind of custom signs you need for your business, there are a few things you should consider before committing to a sign printing company.  First, it is always a good idea to ask others for recommendations.  Then, take a look at the company’s website to determine if it fits your needs.  Does it have the ability to truly customize signs to meet the unique needs of its clients?  How long has it been in business?  Can it create custom sign fixtures out of a variety of materials?  Can it produce complex pieces?  Using questions like these can be very helpful in narrowing down to your final choice.

The most important thing to remember about custom signs is that you can design them in any way you want.  If you are a business owner, your establishment is your baby.  You created it from the ground up, and you are in the best position to decide how it should be advertised.  Be creative, and have fun with the process—use your custom displays as a way to tell the world all the things you love about your business.

The world of advertising continues to evolve and change as society and technology grows. One piece of the advertising market that has remained is the use of vehicles for advertisements and promotions. A vehicle wrap is a great way to attract attention to your business. Whether you run a repair business, at home senior home care, catering and food delivery or even a flower shop, a vehicle wrap can be very beneficial to your business.

Before you begin to design your vehicle wrap, it is important to know that are several different methods available for applying the advertisement to your vehicle. Painting the design on a vehicle is an option, but it is important to keep in mind that this process can be costly and time consuming. Some companies may want to sand and prime your vehicle before the advertising can be painted on. Paint is also less likely to withstand the elements and might cost more in repairs as the years go on.

A vinyl wrap however, can be attached quickly and will most likely remain in good condition for five to seven years. The vinyl wrap can also include higher quality graphics and even digital images. The wraps can be installed in as little as two or three days and can be removed just as easily as they were applied. All this being said, here are three ways to make your vehicle wrap stand out and become the talk of the town.

One unique way to help your wrap catch the eyes passersby is to use the technique of a drop shadow. This can be used to highlight a company name of the logo. This is especially helpful when there are many colors on the vehicle wrap especially ones that clash such as purple and blue. By adding a drop shadow behind the letters or just outlining them in black, anyone driving or walking past your vehicle will pick up the darker letters against the other colors.

Another way to make your vehicle wrap standout is to use a contrasting palette of colors. Colors such as red and orange can clash and make reading texts or images difficult for the human eye. A way around this is to use contrasting colors such as using blue on white, black on yellow or black on purple. These and many other color combinations are pleasing to the eye and will make any text more legible, clear and easy to read.

A third way to make your wrap special is to use a very unique image that people driving by or walking by will remember in an instant. This can mean pairing two very unlike things together, or creating a witty catch phrase that perhaps rhymes and will be easy to recall. If you do have bright colors and text, it is important to remember to keep your designs and images simple. If you overcrowd your wrap, it will be too distracting and messy for anyone to look at, nevertheless remember it.

To make your vehicle wrap standout you need not go overboard on miniscule details and many vibrant images. All it takes is the right color combination, bold lettering and a smart tagline or image to make your company vehicle a powerful mechanism for marketing your business and making it memorable for anyone who witnesses it.


In today’s world of smartphones, tablets, laptops and other personal devices, the eye appeal of a company has never been more important. When using mobile marketing, it is important to consider several different factors when creating your visual brand.

A key component of visual brand it is exactly what it sounds like, the visual! Businesses with an online presence, flyers, posters, business cards or vehicles need to focus on drawing the eyes of the customer to their logo. The more unique and creative this logo is, the more likely a potential customer will be to remember it and even research it online. To create a logo that will bring in clients, it is beneficial for companies to use the skills of graphic designers. These people are skilled and talented in creating color and lines that blend together to make a logo pop, and it well worth the investment of time and money to have a designer build it for the company.

Another step to take in building your visual brand is to remember to be consistent and repetitive. With the high amount of information being taken in and processed each day by people in our society, it is critical to understand how repeating the same picture, tagline or a piece of data, will be the reason clients return to your business. These images and phrases need to be a part of every website, business card or poster that is related to your company and the products or services you offer.

In utilizing the power of mobile marketing, remember to use all forms of media to attract clients and keep them engaged and informed. An attractive logo is one way to reel in your customers, but if you want them to stay involved and become a part of your business, a variety of media will help you do so. Interactive games or videos are a powerful marketing tool to help clients understand what you can do for them. Consumers spend a lot of time of their personal devices and cell phones, which means that your videos, websites, images or even games can be linked to all of those accessible forms of technology.

Remember also, to keep updating your website or information. You will get more hits from search engines if your content is fresh and changing when your business does. Customers like to see that the business they are seeking out is staying up to date as well. This means you can even send out email newsletters to update clients about changes, or even ask their opinion about potential updates. Text messages are another powerful tool of mobile marketing. Customers can choose to be put on a list that sends out updates on sales or inspirational ideas to improve their own lives.

Finally, remember to be professional in all aspects of your business. Your visual brand can be enticing and exciting for customers, but if you have spelling errors or grammatical mistakes, it very well may drive your audience away. Proofreading is essential, as well as making sure your images are clean and simple to read. Customers will continue to be draw to your website if they connect with your content and be intrigued as to what it will do for them. Even your appearance in photos, videos and advertisements can turn a potential customer into a lifelong fan.

The power of mobile marketing truly lies in the hands of the companies that choose to use it. Remembering to keep your visual brand unique but clean and using the tools of technology to reach clients is a sure fire way to keep customers coming back for more and more.

Custom retail displays can really make your retail business. This is because they can be made to fit your needs, to fit your space, and even to show off some of your best items. Not every item can fit on every shelf or other display, and sometimes you will want to find the perfect way to present your stock to your customers. Some business will benefit by having displays that fit a theme or specific shape and size for the design aesthetic of the space. By finding a custom display you can do all of that and still ensure that the shelving unit fits in with the rest of your retail space.

They Can Fit Your Needs

The best thing about custom retail displays is that they are custom. You can find or design ones that fit any and all of your needs and still have all of your shelving match within your retail space. Whether you are outfitting a new store or just upgrading your fixtures, having custom displays can really spruce up your space while giving you the right presentations for all of your stock. The needs of your business will be different than those of other spaces and by finding custom fixtures to meet those needs you can really set yourself apart from the competition. Companies that make custom displays can be found with an internet search and many will have examples of what they can do pictured on their websites.

They Can Fit Your Space

Just about any store that you go into will have a different set up and different items on display. Those displays either fit with the space and blend in to highlight the items, or they stick out because they clash with the aesthetic of the store or are just the wrong size. When customers come into your retail location they will usually not want to see your displays and the better that your fixtures match the design of your space, the less they will be noticed. With custom retail displays you can find the right size, color, and style of fixtures to highlight your items and not be in the way.

They Can Show off Your Items

If your business is known for unique items then you will want custom retail displays to show them off. By having your fixtures customized you can make sure that they are the right size and shape to highlight your key items, and you won’t have to shop all over to find the right ones. If your items tend to be too big or too small for standard retail shelving then you will either end up with the wrong size or having to do more research. When you find a company to build your displays custom, you can tell them how many shelves, hooks, bins, or other fixtures to include and with what dimensions. This gives you a better display for less work on your part.

Custom retail displays can enhance your business through highlighting the unique aesthetic that you want for your space and by showing off your stock in the best way possible. When you are in the market for a custom display you can find many options online and even some websites which will help you design your whole space.


Many businesses are turning to new and innovative ways to attract customers to their stores. One of the easier and more effective ways to attract new business is by using window graphics in their storefronts and vehicles to give potential customers valuable company information. These graphics can include visuals of products and services offered, large and catchy words or phrases, or even both. They can catch the eye of drivers and pedestrians alike to pull customers into your storefront or onto your website. With the few seconds that customers look at your location when driving by, you can entice them to stop in and shop.

Provide Valuable Information About Your Business

With custom window graphics you can include a picture, business hours, contact information, sales, and more in a fun and visual way. Bright colors, bold graphics, and even some prices can be featured on these graphics to help draw people into your storefront or online to your website. Many times customers will be able to see these from the road and decide to stop in and see what is available. Since most of the time you can find vinyl graphics for windows which are not permanent, you can change your windows with the seasons, with the sales, or whenever else you want. A business name can sometimes be misleading and with graphics in your windows you can be sure that your potential customers can know what you do.

Advertise Sales on Your Store Windows

Many graphic window displays will be able to be changed often, providing you a way to advertise your seasonal items or sales that is flexible, attention grabbing, and easily changed. You can even find some graphics which are one sided so that from the inside of the store you can clearly through your glass, but those on the street will only see the designs that you have chosen. When you look for vinyl window graphics online you will find many vendors and manufacturers who are willing to help you make your coverings unique and eye catching.

Advertise Your Business in Car Windows

Since many people spend a lot of time driving to and from work or school, having window graphics on a car can help advertise your business while your customers are stuck in traffic. This helps reach a wider audience than graphics in your storefront windows, but can have much of the same effect. Graphics of this type which are designed for cars will usually be one sided so that the driver can still see out of all of their windows, but will show other drivers only the advertisements that you have designed. These ads can direct customers to check out your website, to call your company, or even to stop by and see what you have. The most common way of getting attention these days is to provide the public with a website where they can go for more information and if you have catchy car windows that list your page, then you will probably see more traffic.

In all, window graphics can help drum up business for your storefront where ever you decide to display them. You can usually custom design these graphics to meet your needs and your market, and you can find many vendors online.



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