Custom signage is an excellent way for a business to gain competitive advantage while providing an attractive visual platform that is viewed by thousands. There are many different types of custom signs, all of which can be implemented to help your business succeed. From personalized indoor and outdoor signage to mobile marketing with vehicle wraps, custom signs open up a world of opportunities to market your brand to the public. If you are looking to distinguish yourself from your competitors, then custom signs can help you do so in a variety of ways.
The first impact that custom signs have is that they make your business stand out in the eyes of passers-by. Attractive and well-designed custom signage can attract new customers to your business without even knowing what you sell. Standard signage, on the other hand, can detract potential customers from entering your store without even giving it a chance. First impressions are so powerful that a great custom sign can be the difference between a loyal customer and a missed opportunity. Many fledgling businesses make the mistake of overlooking this critical aspect of marketing. Don’t allow this to happen to your business. While all of your competitors are neatly sealed inside the box, you can break out of it with custom signage.
Another way that custom signs can set your business apart from others is that, if used strategically, they can help you establish your band. If you have a potentially iconic logo, it should be paired with an equally impressive sign to maximize its effect. A custom sign builder can fabricate signage in an array of materials and to your exact specifications, allowing the sign to complement your logo, rather than hold it back. Aside from the obvious advantage of drawing eyeballs to your business, custom signage can even become an integral part of your brand as customers begin to associate your business with the visual attractiveness
The impact of your marketing will be greater if you use a multipronged approach by combining different types of signage to present a well-rounded message to your customers. For example, your outdoor sign is the one that customers will see first. This sign does not exist to sell your products; it exists to sell your brand to the public. It is for this reason that your outdoor sign needs to be attractive and inviting, beckoning customers to flock in from the streets like moths to a light bulb. This is merely the first step.
Once your customers are inside your establishment, the goal is no longer to draw them in, but to keep them interested and informed. If the first sign is what made them come, then the second sign should be what makes them stay. For instance, if you own a retail establishment, the second sign that a customer may see would be on the window or on a display near the entrance. What you put on this sign could determine whether your customer is there for a short one-time visit, or the first visit of many. Nothing draws customers in like a good deal, so with these signs you should advertise any sale or special that may be going on. Like with outdoor signs, a custom touch can go a long way with keeping a customer’s attention with indoor signage. Depending on your business type, floor decals can be a great way to communicate with your customers. If that wouldn’t work for your business, then custom window signs or decals can also effectively communicate sales to your customers.
The last component of in-store signage is informational signs that should be used to explain product benefits to the customers in a concise, easy to understand manner. It is important not to get too wordy with these signs, as it is easy to lose a customer’s attention. On the other hand, you must provide enough information to allow the customer to make an informed purchase. Again, a custom touch will help your customers stay engaged and entertained.
There are other modern marketing techniques that can be used in conjunction with traditional signage, like vehicle wraps and traveling billboards. If used appropriately and tastefully, they can reinforce your brand in a fun and exciting way. When considering your business’s marketing, it is critically important to make sure that the different phases of your custom signage are in sync with each other visually and with the overall message that you want your business to convey. If executed properly, custom signage will be a valuable asset to your business for years to come.
While finding new methods of marketing and advertising is important to remain up-to-date with the latest trends and technology, sometimes practices that have been around for hundreds of years are still equally as effective. Trade shows are a great way to mingle with hundreds of other reputable businesses who are interested in meeting the same goal as you: attracting new customers. At these exciting events, there are opportunities to network and meet new professionals who could potentially become clients, suppliers, or important distributors. There are also exceptional opportunities to meet potential customers who are looking for the latest and greatest products that can provide them with something unique and different. Preparing for one of these events and designing a booth that sets your company apart from the hundreds of others can easily be done with some simple tips. Here are just some of the many things you can do to make your business “pop” with a custom trade show display.
First, consider your target market and what they are interested in seeing in both your product and your presentation. Chances are you have selected a certain portion of the population as your target for one reason or another. Perhaps they share similar viewpoints regarding the use of your product or maybe you have designed something to make life easy for people who are constantly on-the-go. Whatever it is that sets your product apart from competitors’ and is being used to attract potential customers, this is what you want to display. The product alone may not be able to generate the traffic you are hoping to see, but coupled with an exceptional presentation that highlights the product’s strengths is a fantastic way to attract the attention of attendees.
Second, practice giving your presentation for lots of people. You may consider practicing for your family, neighbors, or even your boss. While having a memorized presentation stored in your head is one method of preparation, it may backfire if you become nervous or are presented with a question for which you haven’t “memorized” an answer. Rather than rattle off a verbose statement about the company or service, consider highlighting some bullet points and then expanding on those when asked questions. Basically, let the person who visits your booth lead the discussion about the product and just be prepared to offer insight and general information.
Third, collaborate with professionals who have proven success of helping customers put together an effective trade show display. There is a reason why they have made a living off of creating custom displays for a variety of businesses. The training and experience these experts have had can give you the confidence that they will be able to design a unique trade show display that accurately depicts what your company does.
Fourth, as part of your trade show display, consider giving away swag to people who stop by. There is nothing quite like getting free stuff. While it may not be wise to give away free product, there are many other items you can give away such as samples, and pens, paper, stress balls, or lip balm with the company logo emblazoned on. You never know, the person using your pen to jot down a phone number later next week could see your company name and number again and decide he is interested in finding out more about the company. Giving away stuff to people who come by your booth is a fantastic way to add value to your trade show display.
Fifth, make sure you have plenty of time before the actual show to set up and get comfortable with the trade show display you have designed. It is crucial to build up your professional reputation from the minute you arrive. Showing up late may end up causing you problems especially if you are still trying to set up when the event starts. If your display is especially large or requires a lot of set up, be sure to enlist the help of people who are capable of getting things put together efficiently to maximize time so you can be completely prepared when the doors open.
Make your trade show display the only one of its kind when you take these measures to ensure uniqueness, professionalism, and preparedness. With the help of experts, you can undoubtedly design a display that sets your company apart from everyone else in attendance.
There are many important aspects to consider when putting together an effective marketing plan to advertise the product or service you sell. Identifying which methods and strategies will yield the most successful return on investment is best done by evaluating the needs of your company, the desires of your target market, and the product or service you sell. Choosing a vehicle wrap is an excellent way to positively advertise your business on-the-go while providing potential customers with a brief description of your purpose and mission. Here are the top five reasons why this marketing investment could quickly turn into one of the best business decisions you have ever made.
First, a vehicle wrap is cost efficient. Ironically, marketing costs is one of the most expensive business investments that many companies make, but it is also one of the most crucial. Without setting aside adequate resources to advertise product and make an impression on potential customers, revenue would be hard to come by. Certain methods of getting your name out there and providing customers with product information can be especially pricey. Options such as newspaper ads, radio spots, and television commercials are some of the most expensive and many require you to pay on a continual basis for your space. A custom wrap allows you to advertise effectively for a one-time cost. The most maintenance that will be required is simply to keep your vehicle clean so your ad is visible to drivers and passersby.
Second, your product advertisement may reach a larger group of the population with a vehicle wrap. How much time do you spend driving around town? Chances are you have responsibilities outside of your job which require you to travel around the city. Imagine being able to advertise constantly even while not on the clock. Having basic information on your car defining the purpose of your company as well as the product or service you offer, means this information is readily available to hundreds of people who may see your car as they are driving or walking by. This positive publicity may yield additional revenue and thus organizational success.
Third, this marketing method is efficient and effective. Think about how efficient a vehicle wrap is: you never have to stop advertising even if you have left work for the day. Companies that implement this strategy often find that the curiosity of people who have seen the ad while driving or passing by has encouraged them to investigate the business further. In this sense, a wrap could potentially save valuable resources such as time and money because you can advertise without even having to think about it.
Fourth, there are incredible custom options to allow you the opportunity to design something that is unique and functional. Advertisements that appear generic or boring will often do little to draw the attention of people or appeal their curiosity. A custom vehicle wrap presents companies with the option of designing their own advertisement to reflect their organization. Additionally, the wraps can be modified to fit a plethora of makes and models so businesses have a marketing strategy that is functional and complementary to the vehicle type.
Fifth, it offers an opportunity to elevate the professionalism of your company. Having a positive reputation throughout the public and business worlds is essential to bring in and maintain new customers. A vehicle wrap is an excellent way to show professionalism and share the values of your company in a brief, but effective manner. Building a reputable company is dependent on an organization’s ability to implement practices that are ethical and reminiscent of a resolve to serve customers with impeccable service. A wrap can effectively display these characteristics through the custom option you choose to have created.
With so many rewarding benefits resulting from the decision to implement custom vehicle wraps into the marketing strategy your business has, it is no wonder why many companies are choosing to go this route. Because the success of any company relies so heavily on effective marketing and advertisement, it is crucial that any organization takes the time to invest adequate resources into a strategy that will yield effective results quickly and successfully. Choosing to work with a professional company presents businesses with additional resources because they can work with experts who can provide additional insight. These professionals are the best in their industry and are capable of providing any company with a fantastic means of advertising their unique product or service.
Retailers everywhere know that appearances make a huge first impression when it comes to drawing new customers. That is why if you are a small retail shop owner you should consider looking into custom retail displays. Let’s say that you are a business that sells motorcycle gear and attire. Your target customer will not be the run-of-the-mill person, this customer is a bit edgy, and maybe their tastes run a little on the dangerous side so why not have your store reflect this image?
By using a style or motif that will suit these types of patrons to your store your retail display can really add into the products you sell as well as the overall theme of your business. Display cases constructed of steel or painted black with vibrant graphics might be just the ticket your ideal customer is looking for. Add some odd angles or shelving made of industrial type metal and you’ll have those weekend warrior types lining their way to the cash registers.
However, if you sell floral supplies, obviously your retail displays may take a very different detour here. Perhaps painted wooden shelves arranged in pleasing patterns that have a lot of whimsy and charm with their design scheme or hearken to a Victorian Era might lure those who have an interest in flower arranging. Here you may want to create cozy little vignettes of soft colors, inviting little displays that showcase your products in a unique and suitable way.
Designing your own custom retail displays are not as daunting a task as you might think. Try going to other retail stores to get an idea of how they are selling their wares and what seems to work with your own design sensibilities or what doesn’t. Chances are by finding the right design your mind will begin to create a palette that is as uniquely special as you are. Fabricators can make your design dreams come true, if you have the vision, they can make your retail display not only functional but custom built.
It is difficult to get a second chance when the first impressions are either lost or dismissed. If your store seems unable to keep those customers from coming in and staying to browse a bit, you may need to rethink your designs and what might be a better way to direct their eyes towards your top selling products. By putting in a little research and going to other stores, yes competitors, look to see how they have organized their merchandise. And conversely, how your own store’s organization looks in comparison. Most retailers will have their items in handier, easy to reach locations and unless your products are expensive and small in size like a locked jewelry cases, the customer should have the experience of handling the product, holding and determining their needs.
Remember that when you are selling your products to the general public, you want their experience in your store to be a pleasant one. So much so that the next time they are out shopping, your store will be on the top of their list. Creating that pleasing and enticing environment can make all the difference between luring new customers and sending them off on their way to some competitor’s store. This is why custom retail displays will make you stand out from the retail crowd, no generic shelving or tables so blah and blank that your customer walks right by your top-selling merchandise. You need something to grab their attention and better yet, keep them returning, time after time.
Yes, custom retail displays are an intricate part of your business. They can provide that niche look you’ve envisioned and play to your customer’s every need. When you consider how competitive the world of retail is, you will want to be on the top of your game. To strike out and make a name for yourself and your company, all with a little help in order to sell your products efficiently.
At the end of the day, you need to know who your customers are and begin to plan your design scheme accordingly. Custom retail displays can make that apparent within the first minute of a future customer stepping through your doors, they will either feel intrigued or they will spin on their heels and leave. Keep your patrons happy and returning, chances are they will appreciate your efforts by becoming loyal and active customers.
Whether you are starting a new business or looking to increase the visibility of the company you have been running for some time now, you may be interested in finding some of the best marketing tools available today. For some business owners, increasing their marketing can be too difficult and not worth their time or effort. If you are looking for a low-cost, no-brainer way to increase the visibility of your business, you may want to consider vehicle wraps. This marketing strategy has many different benefits that you can enjoy without putting in much effort at all.
Grabbing the attention of your potential customers can be tricky. Simply using signs outside of your business is often not enough to bring in new people that will hopefully become regulars. Vehicle wraps have the ability to catch the eye of anyone driving near your wrapped vehicles. Many wraps are designed using bright colors, interesting fonts, and creative graphics. This can help to make your cars stand out among all of the other drab cars on the freeway. If you really want your business to get some extra attention, take the time to work with a designer to come up with the catchiest wrap possible.
In order to reach a wide variety of people, you would have to pay for a lot of advertising if you were to go about it the old-fashioned way. Vehicle wraps make it easy to expose your business to a huge range of potential customers. Instead of relying on signs, billboards, or even websites, you can reach thousands of people every day just by driving around in a car with a custom wrap. Those people who would have never noticed or even been close to a sign in front of your location will now remember your name and number just by passing you while driving to work.
Some customers can be turned off by advertising that is in their face, loud, or obnoxious. Television or radio commercials can often be distracting or even annoying to listeners. Using vehicle wraps instead can gain attention without being aggressive. You can avoid coming off as pushy by utilizing wraps and may even gain a reputation for being creative or interesting by thinking outside of the box. A well-designed wrap will get your message across simply and effectively by communicating without the need of a lot of words or distractions.
One of the biggest benefits that business owners enjoy by using vehicle wraps is the ability to save money. Unlike other forms of advertising that require you to pay over and over again, you can purchase a vehicle wrap one time and enjoy the increase of your business’ visibility. Some advertising campaigns can require a huge amount of money without the results that you were expecting. The great thing about wraps is that you can switch them up if you feel that they aren’t doing what you were hoping. Because they are low-cost, you don’t have to worry about spending an arm and a leg to make some changes.
Investing in vehicles as part of your business expenses can add up quickly, so it is important to take good care of your assets. Not only can vehicle wraps help drive customers to your company, but they can also keep your cars protected from scratches, dents, or chips. The wraps create a protective layer that completely covers your cars and can help you avoid costly repairs or paint jobs that you may otherwise have to deal with. Saving that money will give you the flexibility to save up for other, more important expenditures you may face in the future.
If you have been wanting to create a brand for your company, now is your chance. Vehicle wraps provide you with an opportunity to create logos, brands, or even catch phrases that will stick in the minds of prospective clients. If you aren’t artistically inclined, you may benefit from the help of a designer that focuses on business marketing. By creating a brand, you will be able to come up with a succinct and collaborative way to promote your business and enhance your image.
Implementing a vehicle wrap as part of your marketing strategy may be just the thing you have been looking for to boost your business. Consider talking to a designer for some examples and be ready to take advantage of the increase you may soon see.
The winter holidays are some of the most important weeks of the entire year for businesses around the country. Capitalizing on the high volume of shopping is what most people in the market hope to accomplish. The sales that businesses record in November and December can sustain the business through leaner months, such as February and March. Window graphics are a perfect way of getting your message out there for customers to know what your holiday promotions and specials are.
Appealing While Looking From a Distance and Close-Up
One of the most important features of window graphics is that they look good from a distance as well as when customers are standing next to them. To accomplish this, you need to have a superb design and exceptional print quality. You may even want to hire a specialist to apply graphics to your windows to ensure that they are perfectly placed.
One of the best proponents for window graphics is that they add variety and color to otherwise boring glass windows. If you change your graphics every season, your regular customers will remember to check the windows of your business to learn about upcoming sales events. This is also helpful for new customers as they can have a good idea of what your store or company offers without ever having set foot inside your premises before. The cash you spend on designing and printing your graphics will be money well spent as effective window displays can generate foot traffic in your store.
Getting What You Pay For
As with all areas of business, the end result is directly proportional to the quality service you seek out. If you pay for a cheap display, you can expect it to fade in the sun, crack or peel off windows, or be a muddled design. Alternatively, if you look better service and pay a little extra, you can expect to receive top-quality work, customer service, and an exceptional product. Try looking for other window graphics that you admire. You can either ask those business owners where they ordered their graphics from, or you can search for a design company on your own and share your likes and dislikes with them.
Signage for All Seasons
You should invest in window ads for each new season, not just for the holidays. Although many retail stores see the most bulk revenue in the winter months, you can boost your profits by ordering good signage all year long. Springtime and back-to-school seasons are great times to introduce new products. For the summer, you can have huge sales to get ready for the next season’s shipments of goods and products. It is difficult to know to what extent exactly window advertisements influence total sales, but they do help. Letting people know what your store can provide and how great your current deals are is always a plus.
Long Term and Rush Orders
Holliday signage is something that many businesses invest in every year, and they plan and order their designs months in advance. You can often get a better deal by ordering in advance, but you can also have a rush order of window graphics made to take advantage of some of the busiest days of the shopping year.
People see signs everyday without thinking about all the engineering, design, and effort that went into making them. Successful signs inform, direct, and advertise. Unsuccessful signs attempt to do the same things but fall short. If you have ever been frustrated because you have been misinformed because of a poorly designed or built sign, you can appreciate the dedication of excellent sign makers. Custom signs can do all the things that a sign is supposed to do, but it can also more accurately reflect the brand of the company or product it represents. Here are 5 styles of signs that do much of the hard work when it comes to representing a business as well as advertising:
The Storefront Sign
Drivers and pedestrians alike are familiar with the glow of lit signs in the shopping and downtown areas of cities and towns all around the country. For retail stores or any kind of property where customers can come to do business, a well lit and clear sign is absolutely necessary. When people search for your business, it is the sign they will look for first. Custom signs are much better than just generic words because it can more accurately represent your logo or brand.
Trade shows have become a huge aspect of business as both small and large companies get out into the public eye as well as make connections with others in their industry. Unique or flashy custom signs for your trade show booth can make your business more memorable and even generate interest. These can be vinyl banners, plasma cut steel, or anything you envision would best represent your company.
Temporary A-Frame Signs
Once a staple of street marketing, the A-frame signs have lost their top-ranked advertising status, but that does not mean they are not useful. These easy-to-move signs can be customized to feature current sales and promotional events. It can also be a quick and easy way to set up at a trade fair, street market, or city festival.
If you are advertising a specific product in your retail store, you may wish to create custom signs to draw attention to it as well as to detail its benefits. These signs can be made out of sturdy materials or printed on easily interchangeable placards for permanent displays. These kinds of signs are excellent when used in conjunction with custom displays at your cash register for last-minute impulse buys.
Menus, Flyers, and Handouts
The signs that you use in your business every day for your patrons’ benefit are also very important. Menus and handouts must be very well designed, otherwise customers will not get the information they are looking for. It can also hurt your advertising budget to pay for a large order of flyers, only to discover a typo or that the entire effect is unreadable.
Making the Most of Your Signage
Ordering custom signs through an online-based company allows you to get the very best service for an affordable price. Before you commit to purchasing a sign that is sure to play an important role for your company, make sure you have considered all the possibilities.
Advertising and branding are important to many different industries and businesses. If you are looking for an eye-catching way to attract customers, display your team or company logo, or promote products and sales, floor graphics are a fun new way to create a temporary or long-lasting advertising space. The following three ways to use floor graphics show just how versatile and exciting this new form of advertising can be for your organization.
1. Basketball Courts and Gyms
Sports organizations often go hand-in-hand with the need for fundraising and bringing in revenue. Creating an eye-catching logo in the middle of your sports court is an important part of branding your team’s name, as well as giving sponsors a space to advertise. A graphic floor decal can be used to put the team’s logo in the center of the court, and display the team’s colors with style and pride. For displaying organizations the team is affiliated with, many teams choose to use these graphic floor decals to pay tribute to affiliated groups. Finally, getting sponsors to contribute funds to your sports team often comes with offering them an advertising space at the game. Floor decal graphics give them a unique way to display their company information for a season, or for a longer period of time.
2. Product Advertisement
No matter what industry you are in, product advertisement is often the key to making money and promoting your goods and services. Floor graphics can be used to create a bold and exciting graphic that can be adhered to the floor of your warehouse, shopping center, and even on the asphalt or cement surrounding the building. Many companies have used these graphics to feature new products in a bright and bold way. Images or facts about the new products can be displayed in an info-graphic or advertisement that promotes the purchase and use of your exciting new goods.
You may also choose to use these unique advertising graphics to feature top selling items or suggest items that go well in their use together. When your customers walk into your facility and see these large and appealing product advertisements beneath their feet, they may be more likely to check out the best sellers, or buy accompanying products to go with those they already plan on purchasing. One of the most exciting things about these floor decals is that they come in both short-term and long-term options, meaning you can do a short product advertisement, or a much more permanent one.
3. Retail Sales and Promotions
In the realm of retail sales and company promotions, there are some pretty cool new things happening with graphic design. From exciting and appealing logos, to bright eye-catching pictures and slogans, marketers are finding the best ways to reach you target audience through images. By putting your amazing graphic designs into the medium of floor decals, you will have a revolutionary new way to promote your revolutionary new products, retail sales promotions, and other company information.
In the retailing industry, many businesses are using these floor graphics to advertise seasonal sales promotions and in-store discounts. Retailers may also appeal to their vendors about taking special advertising measures on particular products. Retail products often need the right advertising medium to get them into the hand of the consumers who need them most. With an eye-grabbing, bright, and bold floor display with your graphic, product, or logo front and center, you will be one step closer to reaching your customers.
No matter your advertising or branding needs, using floor graphics is a great new way to promote the things you are passionate about. Using this exciting new advertising medium may be more versatile than you think. The floor decals can be adhered to wood, concrete, and asphalt, and may be created in either a long-term or temporary medium.
As anyone in business knows, success is a mixture of quality products and good advertising. No matter how great your services or merchandise, your business can never reach its full potential if it is not marketed to the right demographics. Using custom signs as part of a strategic marketing plan can really help set you apart from your competition and let your business thrive.
Signs can generally be categorized as either for outdoor or indoor use. Outdoor signs are employed to entice customers to enter your business by promoting products, services, brands, sales events, or prices. Indoor signs are usually intended to engage and guide customers when they are already in your shop, store, or office. Essentially, effective signs are just good communicators, and they can send any message you want. When used thoughtfully and tailored to your business needs, custom signs can help you increase profitability by bringing in new business and highlighting the best aspects of your brand and products.
Customized displays are used in absolutely every type of business out there. In retail stores, for example, signs are often called invisible salesmen, because they can generate a lot of sales entirely on their own. And restaurants find custom signs very helpful; sign panels, window signs, and dimensional letters all bring attention to an eatery’s name and location. Window posters can also be used to promote new menu items or special deals. Once a restaurant has enticed customers to enter, digital signs and menu boards are perfect for displaying the menu, costs, and the day’s specials.
It is clear that signs are beneficial for attracting and retaining customers. If you have decided to try custom signs, it is well worth the time investment to sit down and really think about the best aspects of your business. What do you want to highlight? What are your top priorities? For example, if due to your location your storefront looks the same as all your neighbors, you may want to use signs to show potential clients how your shop is special. Incorporating design elements from your business’ décor into the displays also helps to promote brand awareness and create continuity. This makes your business identifiable not only by its name, but by its associated colors and images. Doing this in a strategic manner will help you distinguish yourself from the rest of the herd and attract new customers.
Often, getting customers through your front doors can win the battle for you. If you back this up with more customized signage and great service, however, you have a chance to gain a loyal repeat customer. Create displays that guide your patrons intuitively through your establishment, and make sure that you have staff members on hand to answer questions. Having the right mix of staff and signs can create the perfect atmosphere for shoppers; the signs provide basic information, but a person is available for assistance if necessary. This will make your customers feel welcome, not smothered.
Once you have a rough idea of what kind of custom signs you need for your business, there are a few things you should consider before committing to a sign printing company. First, it is always a good idea to ask others for recommendations. Then, take a look at the company’s website to determine if it fits your needs. Does it have the ability to truly customize signs to meet the unique needs of its clients? How long has it been in business? Can it create custom sign fixtures out of a variety of materials? Can it produce complex pieces? Using questions like these can be very helpful in narrowing down to your final choice.
The most important thing to remember about custom signs is that you can design them in any way you want. If you are a business owner, your establishment is your baby. You created it from the ground up, and you are in the best position to decide how it should be advertised. Be creative, and have fun with the process—use your custom displays as a way to tell the world all the things you love about your business.
The world of advertising continues to evolve and change as society and technology grows. One piece of the advertising market that has remained is the use of vehicles for advertisements and promotions. A vehicle wrap is a great way to attract attention to your business. Whether you run a repair business, at home senior home care, catering and food delivery or even a flower shop, a vehicle wrap can be very beneficial to your business.
Before you begin to design your vehicle wrap, it is important to know that are several different methods available for applying the advertisement to your vehicle. Painting the design on a vehicle is an option, but it is important to keep in mind that this process can be costly and time consuming. Some companies may want to sand and prime your vehicle before the advertising can be painted on. Paint is also less likely to withstand the elements and might cost more in repairs as the years go on.
A vinyl wrap however, can be attached quickly and will most likely remain in good condition for five to seven years. The vinyl wrap can also include higher quality graphics and even digital images. The wraps can be installed in as little as two or three days and can be removed just as easily as they were applied. All this being said, here are three ways to make your vehicle wrap stand out and become the talk of the town.
One unique way to help your wrap catch the eyes passersby is to use the technique of a drop shadow. This can be used to highlight a company name of the logo. This is especially helpful when there are many colors on the vehicle wrap especially ones that clash such as purple and blue. By adding a drop shadow behind the letters or just outlining them in black, anyone driving or walking past your vehicle will pick up the darker letters against the other colors.
Another way to make your vehicle wrap standout is to use a contrasting palette of colors. Colors such as red and orange can clash and make reading texts or images difficult for the human eye. A way around this is to use contrasting colors such as using blue on white, black on yellow or black on purple. These and many other color combinations are pleasing to the eye and will make any text more legible, clear and easy to read.
A third way to make your wrap special is to use a very unique image that people driving by or walking by will remember in an instant. This can mean pairing two very unlike things together, or creating a witty catch phrase that perhaps rhymes and will be easy to recall. If you do have bright colors and text, it is important to remember to keep your designs and images simple. If you overcrowd your wrap, it will be too distracting and messy for anyone to look at, nevertheless remember it.
To make your vehicle wrap standout you need not go overboard on miniscule details and many vibrant images. All it takes is the right color combination, bold lettering and a smart tagline or image to make your company vehicle a powerful mechanism for marketing your business and making it memorable for anyone who witnesses it.